To create a facebook successful campaign, We will need to focus a marketing objective.As Objectives are set at the campaign level.It means we can create that we may create different ad sets and ads within our campaign, but they all focus on the same objective.
Marketing objectives are divided into three general categories. Use these to narrow down which objective best aligns as per overall business goals.
- Awareness: To Increase and generate interest in business, product or service.
- Consideration: To encourage people to learn more about what business offers.
- Conversion: To encourage interested people to purchase or use product or service.
Consider desired actions or results
Once we have narrowed down our campaign’s focus, decide which actions or results we would like our campaign to aim for. Once people have received our message (our advertisement), what do we want them to do? The objective that we choose will help Facebook to reach the people who are most likely to take the actions that we want.Take a look at the table below to see which creative formats are available for each ad objective.
| Goal | Objective | Definition |
|---|---|---|
| Awareness | Brand Awareness | Increase people’s awareness of your business, brand or service. |
| Reach | Show your ad/business to as many people as possible in your target audience. | |
| Consideration | Traffic | Drive people from Facebook to any URL that you choose, such as your website’s landing page or a blog post. |
| Engagement | Reach people who are more likely to engage with your post or Page. Engagement includes Page likes, event responses or offer claims. | |
| App Installs | Send people to the store where they can download your business’s app. | |
| Video Views | Share videos of your business with the people who are most likely to watch them all the way through and recall seeing them later. | |
| Lead Generation | Create ads that receive contact information from people who are interested in your product. | |
| Messages | Communicate with potential or existing customers to encourage interest in your business. | |
| Conversion | Conversions | Encourage people to take a specific action on your business’s site, such adding items to a basket, registering for your site or making a purchase. |
| Catalogue Sales | Show products from your e-commerce shop’s inventory to generate sales. | |
| Store Traffic | Promote your brick-and-mortar business locations to people nearby. |
Ads Manager provides 11 overarching campaign objectives to choose from. Once We’ve decided on an objective, we’ll need to determine what we define as a success.