Each and every business objective is to find the right key to success.
So here we will discuss five easy steps essential for Facebook Marketing Plan & Strategy.
1.Yes, Key for every successful plan is to have clear vision and mission for the business.Most of the big brands stories of success came because of two objectives.Both the points must describe the reason for the existence and purpose of the company.
Before plotting to do social media marketing strategies, you should first exactly know the type of business you will engage customers into, and second is how it will fulfill client’s desire to solve their problems.
Always keep in mind the six Vitamin C’s of Facebook Marketing for the Successfully campaign.
• Content: A post or a story that will be shared by lots of people ad well as liked by most of them.It means, content should be interesting and engaging.
• Clarity: Business Facebook page should clearly display what it is all about all the products or services offered.It should provide About section of Page.Adding Tagline is also leaves a good impact.If required cover photo should be necessary. Select the Facebook Page type as per the business objective.
• Campaign: Facebook provides a variety of promotional tools to support the particular campaign.
• Connection: Try to reach to maximum people by building and growing page’s network by sending invites.
• Culture: You can create the fan page in extension for the branding purpose of the Company.Look and Feel of Fan Page should be different.
That attracts and drive the more traffic.It denotes the update.Again it all depends on the Page Management that contains the type if content shared, humor, response time and a way of response, etc.
• Conversion: You can convert your fans and followers into a vast network of paying customers.
2) Regularly post the shareable content.
• Here is a fundamental guideline for creating the shareable materials.
• Make it short and sweet.(As per the research material with 80 characters is gaining more shares)
• Keep the difference in content by keeping videos, photos, audios, and links.
• Reply the people who shared your content either by Share or Like Functionality
• Interact with audience by asking questions
• Identify the best time of day or a week to interact with fans and keep in touch.
3) Keep testing and experimenting then always tracking the results.It is essential to learn which Facebook marketing strategy is working for you and which is not working.Keep trying in changing post frequency, contents & timezones, age group, etc.
4.)Observe top Facebook Pages like Coca-cola, Oreo, Starbucks, etc.These are the very popular brands that are doing well one social media platform as well.
Examine Facebook pages of those brand names and compare other fan pages in to see what types of content could gain a significant amount of shares.Monitor everything on their fan page starting from updates up to the promotional campaigns used.
To achieve the real result of Facebook marketing you give the time as well as a need to be patience.By following guidelines and taking the help of Facebook Forums, success will be visiting you soon!