Four easy steps to get best results of digital marketing.
- Identify Buyer Persona
- Identify Buyer’s Stage, Problem & Your Reach
- Good Quality Content
- Strategy to leverage content
- Identify the Buyer’s Person
What is buyer’s persona? It is the profile of the customer to whom you want to reach.It is your ideal prospect.
How to make buyer persona?
Buyer persona can be created based on the research, identifying trends about the existing customers.
It contains background, demographics, goals, challenges, how you help, common objection, real quotes.
By attracting right prospect, you can drive quality lead and later you can close the deal. Thus, your visitor will convert into the customer.
- Identify Buyer’s Stage, Problem & Your Reach
Every prospect passes the three different stages before purchasing.
Awareness: Identifying Problem based on the research
Consideration: Research for all the available solutions for their problem
Decision: By making a list of solution providers and choosing the best-fit vendor for their problem.
Let us take an example.
One day I was looking, my kid, is playing near the center table. I saved her twice edge of the corner that is sharp enough to harm her.Here stage identification comes I identified the problem is “sharp edge of center table”.Then I noticed it is not only single place there are few more places where edges can hurt her. I became “aware” of my problem.
After that I looked & I gave a thought for the alternative of the problem.It is either to replace all the things that are having a sharp edge with new one or to find something that can protect my kid from sharp edges by reducing its sharpness.Here I “considered” my problem.
As to replace everything new is not cost effective so I was looking for round corners that I can apply to my furniture, and I found the best solution is Kids Safety Edge protection tape.
Now after making the choice to go for Kids Edge safety tap.I ordered that product based on the reviews of another customer as well as from the description that was suiting best to my solution.
Hope now you are clear about all the stages of the buyer’s process.
Now are you thinking how it is relevant for the digital marketing?
It is important because when you are doing digital marketing you should be ready with different content of each stage.You can increase the awareness about your product/service.Identify the buyer’s problem and show them how you can provide the solution to them.At last step, you should be able to convince them to buy your product/service.
- Quality content
When you are driving traffic from digital marketing.Your visitor might come to visit your website, your landing page/sales page, or social media page.
Always keep buyer persona & stage of prospect in mind will help you to make your content ready & convincing.
The content of the web site should focus on educating on what are problems & how you can ease them, rather than telling everything about you and your company.By doing so, the prospect can easily relate themselves to your product/service.
Once person considers, your product/service will look for the social media profiles & reviews on different websites.
Sales page should describe the best offering that you are providing as well the support given to them after purchase.
So your content should be based on which context you are trying to communicate & for whom you are creating?
- Strategy to leverage content
Content distribution is necessary for branding & awareness.It can be done by creating website page, business blog, social media, newsletters, marketing emails, etc.
If you can reach the right audience at the right time with the right solution, definitely you can quickly maximize your profits by taking help of digital marketing.