Before creating first Facebook Ad, it’s essential to understand better the various Facebook ad types.
Facebook has carefully adjusted its advertising offering to better suit the needs of its users throughout the years. Whatever your campaign’s objective is, there’s a type of ad for it!
So let us first discuss some types of Facebook ads you should know based on the objectives:
Sponsored Ads: Domain Ads
These are the most common type of paid ads that you would often see, and when one click on that, it would take a person to an external site. These types of ads are used to increase site traffic as well as to improve customer interaction. Sponsored ads can also illustrate social context like, for instance, a certain friend “likes this page/site.” For this to take place, Facebook should be able to go to the target URL of your domain ad with a relevant Facebook public page.
These types of ads can be subcategorized under clicks to a website and website click conversion ad.
Page post Engagement ads
These are the easiest and widely used type of ad, in which link for a Facebook page. Once the user clicks on the link, Facebook will direct it to the public page. It contains the Title, Headline, Image & Description.You can reach to more people by boosting the post.It can include likes on your post, comments, share as well as photo views.
Mobile app ad
Same as the name suggests, this kind of ad only shows up when a user is on mobile view. Once the ad is clicked, the ad directly leads the user to AppStore or Google Play to install the mobile app. The effectiveness of the ad is measured by the number of downloads while being integrated with Facebook.
It can be again categorized in two different sub-categories one is App Install, and other is App Engagement
Local Ads
Local ads reach people near your business area. This feature is currently available for particular countries.
Event Ads
Event ads are very helpful which provides total exposure for the publicity/marketing of your events. These ads are shown on the right-hand side of the website, with a maximum of 90 character description. Using these types of ad, you can directly invite your friends, relatives or whoever is in your group. People can join the event or can show the interest towards the event. It also displays a reminder to the visitor on a Facebook page of that person.
Offer ads
Yes, same as the name this types of ads are useful for Promote timely discounts or different deals for people to claim in store. The key to a successful offer ad is to include the important details, the number of people who previously accepted the offer and the expiration date. The photo should also speak a lot because it’s what the users would notice at first glance.
Sponsored Stories / Video Views
One can story using the video in the Ad.These are the most interactive type of ads. They are, in reality, support and endorsement made by the user’s friends, and thus tend to get higher click-through and rates of engagement.
Once a person likes a certain page, it becomes an ad that appears onto other user’s new feed. The video Ad is more efficient in some cases because the credibility of a recommendation from friends is likely to be higher.
There are certain types of stories ad. Some include a page or place an ad, the app story, game played or even event RSVP sponsored story. All of which work similarly, by showing who among your friends list are using the same app or going to the same event.
Lead Generation Ads
Optimize your ad to capture leads within Facebook’s native platforms.
All types have guidelines that we are discussing in next post.