In every business, the primary plan is always the key to success. To come up with a solid business plan and strategy in Facebook marketing, do not forget this five easy steps:
1.) For expanding a business, it is essential to have a clear vision and mission. A lot of ’success stories originated from these two goals. These two points must describe the mission of the organization and reason it exists.
In starting his Apple Company, Steve Jobs was motivated by supporting people’s creativity, not by selling computers. Previously growing the largest florist shop, Jim McCann’s 1-800-Flowers.com was motivated to help people express their feelings to others.
Therefore, before planning to do some social media marketing strategies, a person should:
First, precisely aware about the type of business he will engage himself into, and
Second, fulfill other people’s wants and solve their problems.
2.) Take the six Vitamin C’s of Facebook every day. To make successful marketing campaign, keep all these 6 C’s in mind:
Content: Post interesting stories that will obtain a lot of shares, likes, and comments. It will increase the reach to people.
Clarity: Update the “About” Section of a page that clearly explain what the fan page is all about and whatever it has to offer.Also, add the tagline as well as a cover photo.
Campaign: Use the maximum facebook’s promotional tools that support a particular campaign.
Connection: Try to build and grow the network of a Facebook Page.
Culture: Introduce the fan page as an expansion of the company’s awareness or a unique brand. The similar look and feel of the fan page should not be used all over again.It will depend on proper page management that includes: the type of content shared, response time, a way of response, humor, etc.
Conversion: Try to convert fans and followers into a network of paying customers.
3.) Post shareable contents. Consider these ground rules on creating shareable material.
Make it short. (a material with 80 characters will increase shares)
variations in the contents by using videos, photos, links, and audios.
Reply to the people who shared the post by liking or sharing.
Communicate by asking questions.
Visit other pages to know what people like.
Determine the best time of the day and week to communicate with fans.
4.) Consider testing and experimenting then, track the results. It is important to study which Facebook marketing strategy is working and which is not. Try variating the contents, time zones, and post frequency.
5.) Learn from the successful other Facebook fan pages like Oreo, Disney, Coca-Cola, Starbucks and Skittles.These are some of the popular consumer brands that are doing well on social media platform. Monitor their Facebook pages and view other fan pages to see what appropriate types of content could gain a remarkable amount of shares. Research everything on their fan page starting from updates up to the promotional campaigns used.
To become good at Facebook marketing, it takes time and patience. By following the steps mentioned above and querying the advice of people who are knowledgeable in this field, success will be on its way!