Fill in all the other required information. This information will be used for billing purpose, so double check for accuracy. If you’re a business in the EU, you’ll also be prompted to insert your VAT number. In some cases, Facebook will allow you to choose your billing currency and your timezone. Be extremely careful with this information as you won’t be able to change it once you’ve created your account.
That’s all for now on this page. Hit “Save Changes” and move to billing information (you can access it through the billing link on the left column of the ads manager).
If you’ve never added a credit card or payment method to your account before, you’ll probably see something like this:
Ok, let’s add your first credit card to your Facebook Advertising account. As you start advertising more and more, we suggest you to also add a secondary payment method. This way, should your primary card expire, reach the monthly limit, or be blocked for whatever reason, your advertising won’t stop being delivered to potential customers.
If your primary card billing fails, all of your campaigns will be immediately paused until you pay the outstanding balance. You’ll also have to manually restart them one by one. This is a tedious task if you’re running several campaigns. If you have a secondary payment method set up, Facebook will begin billing your secondary method and everything will keep working smoothly.
To add your funding source, click “Payment Methods” on the left menu, right below “Billing”. On the following page, you’ll see that you have no funding source yet. Let’s add one by clicking the “Add New Payment Method” on the top right of the page.
Unless you have a Facebook Ad Coupon, you have two options: Credit Card or Paypal. Once you reach high spending, you’ll be able to agree to different payment terms with Facebook. For now, pick one of these two options and either insert the credit card data or authorize Facebook to bill your PayPal account.
You can access the Payment Methods page to edit your funding sources if you ever need to make a change. As you can see, there are links near each source that give you the option to make it your primary billing source or delete it. You cannot delete your primary source, so you’ll need to make another option your primary source before removing your current primary payment method.
How and when are you billed?
Facebook recently changed the way you get billed to make it more user friendly and less frequent. Your primary funding source will be billed every time you reach a certain billing threshold. The amount of this threshold varies based on your billing history.
This threshold will be pretty low when you first start advertising (usually $25), and you’ll be billed every time you spend $25 in Facebook Ads. As you keep spending and your payments are correctly processed, your threshold will be automatically increased to $50, $250, $500, and finally, $750.
These thresholds don’t have any direct impact on your advertising campaigns; they just affect how often you’ll be charged. The big advantage of having a high threshold is that you’ll have to deal with fewer invoices. If you want to change your threshold or have problems with billing you can contact Facebook support.
Facebook Ad Account Limits
Whether you like it or not, your Facebook Advertising account will have limits. They should not bother you most of the time, but it’s better to get to know them from the beginning. Here they are:
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5,000 non-deleted ads per ad account
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1,000 non-deleted campaigns per ad account
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25 ad accounts per user
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25 users per ad account
Normally, the last two limits will never be a problem for you. However, if you’re serious about Facebook advertising, you may soon reach the 5,000 ads/1,000 campaigns limits. These number aren’t nearly as huge as they seem. As you start optimizing your Facebook ads, you’ll be doing more and more experiments, often creating hundreds of ads per campaigns.
These limits only apply to non-deleted ads and campaigns. When you reach any of these limits, all you’ll have to do is delete old campaigns and their ads.
There used to be a daily spend limit, limiting the amount of money you could spend on a daily basis. This limit has recently been removed with the introduction of the Billing Thresholds discussed before.
Finally, there’s one more limit which is totally in your control: Account spend limit. This limits the total amount of money that can be spent in Facebook ads for your account. You can manage it from the billing page:
There’s no real reason to set this limit unless you fall in one of these cases:
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You don’t manage your advertising directly and want to be sure your consultant/agency won’t be able to spend more than you’ve planned.
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You’re afraid to accidentally make a mistake and launch a $10,000 per day campaign.
Setting the limit is very simple. Just click the “Manage” link and set it. Don’t set it too low or you’ll have to update it very often. Remember that each time the limit is reached, all of your accounts will be paused for at least 15 minutes.
As a final note, rest assured that the account spending limit doesn’t have any impact on your ad delivery pace.
Stay Updated With Notifications
Advertising campaigns requires time and attention. You should always check what’s going on with your campaigns, how they’re performing, and if something relevant happened. Though they lack many advanced features, Facebook Notifications are a good way to stay in touch with your campaigns. However, they can also flood your inbox very quickly, so you may want to change the frequency of email notifications you receive from Facebook. You can do it in the Account Settings page.
This is all pretty simple. Below your account information, you’ll find two more blocks to manage your notifications: One for email and one for Facebook. Simply check or uncheck the boxes to be notified of each event. I’d suggest disabling the “Ad Approved” notification as it could really flood your inbox (you only need to be alerted when an ad gets rejected by Facebook). Set it up so most important events to be notified via email and either remove the others or enable them as Facebook notifications.
You’re ready to go!