The website reflects your online presence so definitely it requires extra attention and we need to make sure it serves the purpose in a best possible way.Here are the five essential thumb rules to ensure website performs outstandingly.
1) Do not use splash pages
Splash pages are the pages which visitor see when they arrive at a website. It contains a charming image with words similar to “click here to enter” or “welcome”. In fact, it’s just that – lovely virtual flower with no real smell. Do not allow your visitors have to click on the “back” button! Give them the value of site up front without any such splash page.
2) Don’t use excessive banner advertisements
Even the least net savvy people have trained themselves to ignore banner advertisements so you will be wasting valuable website real estate. Instead, provide more valueable content and weave relevant affiliate links into your content, and let your visitors feel that they want to buy instead of being pushed to buy.
3) Have a simple and clear navigation
You have to provide a simple and very straightforward navigation menu so that even a young child will know how to use it. Stay away from complicated Flash based menus or multi-tiered dropdown menus. If your visitors don’t know how to navigate, they will leave your site.
4) Have a clear indication of where the user is
When visitors are deeply engrossed in browsing your site, you will want to make sure they know which part of the site they are in at that moment. That way, they will be able to browse relevant information or navigate to any section of the site easily. Don’t confuse your visitors because confusion means “abandon ship”!
5) Avoid using audio on your site
If your visitor is going to stay a long time at your site, reading your content, you will want to make sure they’re not annoyed by some audio looping on and on on your website. If you insist on adding audio, make sure they have some control over it — volume or muting controls would work fine.