When you thought that you had learn all the policies of Google and its advertising strategies. Then Google must likely to implement new updates. Google has recently made some changes during the Advertising week, this year. The five top advertising updates of Google in 2016.
Compare their video ads with television ads
Brand lift, we all knows the measurement tools of Google ads and YouTube. It is a barometer of YouTube engagement tools (likes, comments, share and views) on YouTube videos. It also gives insight to the Google ads, how it is impacting, branding favorability, consideration the organic search.
Google just updated this brand lift product of them. In the new version, a new future is unlocked, to compare the Google ads and YouTube video with the television ads. It is design to calculate the number of times a user searches on Google after seeing ads on YouTube compare with after watching ads on television.
Personalizing and Spreading Google ads to local areas
Google updated their mobile ads display network to get extent themselves in local area. Google can add to ask business address, photos, and Google maps direction to the retailers. “This seems to be worthy” stated umut dincer, the director online marketing of home depot. Further added, that by this new feature, we can contact and deal the DIYers with appropriate information in no time.
This local extension proved the utility in very short time. In the early testing, it just uproar and multiply the in store return of investment with eight. This extension also built trust among the retailers and offers the store purchase at fingertip.
Track and measure the store visiting
Google is expanding the store visiting, tracking and measurement system to all extents, even to smaller business too. It is very difficult to measure the exact value of total store visit. But this digital giant claims one billion store visits since December 2014 with 99% accuracy.
Counting the foot traffic will reveal the exact figure of any campaign and also set trust. So Google tries to put as much data on table. This will definitely help to verify that the presence of user and building interaction that results increase in ROI (return of investment) in stores.
Target and Contact the linked device
This is all about to find the potential customer or visitors, and display the ads again in their smart phones, tablet, desktops or any other device they use. Potential customer means the customer that is purchased the product of the brand. Brand can save the cookies of that customer and again contact to them and display ads in their device. This will helpful to find the missing customer as well.
The panda 4.0 update
Let’s take a quick glance on what is panda is? Panda is a result ranking algorithm created by Navneet panda, named “panda” in 2011, February. The theme of this change is to identify the poor content and degrade that weak and thin website in Google search. Also, improve the ranking of high-quality content sites. Since 2011, Google update it many times. The current version of the panda is 4.0 launches during advertisement week, this year.
Google made some changes in how it identifies the contents and consider it as a poor content or high-quality content. Based on this algorithm it reveals the list of the winner sites and looser sites.
All that updates surely going to brand the Google ads and marketing plan in more profitable and prominent way. The prime time media of mobile world claims that the coming results will affect the ads ecosystem in the positive way. It is worth to watch these moves to launch in the arena of Google ads in coming few months and its return of investments ion 2017.